Toys and sports goods logistics across India

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From the port or your plant to every marketplace and shop

Plant

Full loads collected from your plant

Warehouse

Every model checked for its marks as it comes in

Kitting

Kits built and labels put on before stock goes out

Shops

Part loads to your distributors and shops

Quick commerce

Dark stores near your buyers kept topped up

Port

Your containers of toys and sports goods landed at the port

Customs

Cleared with the BIS licence on every line

Warehouse

Marks checked and labels put on before anything sells

Marketplaces

Sent to marketplace warehouses before the big sales

Returns

Returns collected and reboxed where needed

The problems we solve for toys and sports goods

At the port

Held at the port over the licence

What goes wrong

Customs checks the maker's BIS licence for every line on the bill of entry. If one model is missing from the licence, your container waits. The same happens when the papers do not match the boxes, and the port charges build.

What we do Papers checked before your goods sail

Our customs team checks that the licence covers every model on the invoice. The bill of entry carries the licence on each line, so customs finds nothing to query.

On the shelf

Unmarked stock gets seized

What goes wrong

Toys without the ISI mark cannot be sold or even stored. BIS raids warehouses. Marketplaces delist toys with the wrong marks or labels.

What we do Every model checked as it comes in

We open one unit of each model. We check its ISI mark, licence number, age grade and labels. A model that fails waits apart until you put it right.

Before the season

Stock lands late for the season

What goes wrong

Toys sell most between Diwali and Christmas. Cricket gear peaks with the cricket season and fitness equipment with the new year. Stock that lands late or waits in the wrong city misses the sales.

What we do Stock in place before the rush

We land your stock early. Before the big sales we send it to the marketplace warehouses and your busiest cities. We add space for the peak and hand it back after.

In the warehouse

Tiny toys beside huge boxes

What goes wrong

One range can hold small look-alike toys, ride-ons, cricket bats and treadmills that come in several boxes. Mix them up and the wrong model ships, or a machine's boxes get split.

What we do Small toys and big boxes kept apart

Small toys sit in bins, one model to a bin. Ride-ons and fitness equipment stand on pallets, with every box of a machine kept together. We scan each item as we pick and pack.

On the way

The box is the product

What goes wrong

A toy in a crushed or torn box sells at a discount, or not at all. Marketplaces send back stock that arrives damaged.

What we do Boxes kept whole and reboxed when they are not

We stack cartons only as high as they can take. We ship single orders in an outer carton. When a box is damaged, we rebox it before it goes back on sale.

After the sale

Returns come back open

What goes wrong

Returned toys and sports goods come back opened, with a part missing or the box torn. Sorting them takes time a brand does not have in the season.

What we do Collected and checked

We collect your returns and check each one. We put good stock back on sale and give damaged ones a new box. We set the rest aside for you.

On the books

Cash stuck in stock and duty

What goes wrong

Imported toys carry a high duty. Season stock lands months before it sells, and your cash waits with it.

What we do Pay the duty as you sell

Keep your imports in our FTWZ and pay the duty only when you take stock out. You pay only for the space you use.

Every toy model checked before it sells

BIS raids warehouses for toys without the ISI mark. So we check each model as it comes in, before it is stored or sold.

Remote-control car, model RC-12Imported · one unit opened from the first carton
  1. ISI markOn the toy and on its box
  2. BIS licence numberMatches the maker's licence
  3. Age gradeOn the box, with its warnings
  4. Maker and importerNames and addresses on the pack
  5. Country of originPrinted on the pack
  6. MRP and monthSticker put on where it was missing
  7. BatteryType noted for storage and shipping
  8. BarcodeScanned into stock
Cleared to store with usReady for the marketplaces and your shops

How we look after your toys and sports goods

A soft toy, a ride-on and a cricket bat each need a different place. We store each one its own way.

Stored to suit its shape

  • Small toys in bins

    One model to a bin, so look-alikes never mix.

  • Ride-ons and fitness equipment on pallets

    Heavy and bulky boxes stand on pallets, never stacked too high.

  • Bats and sticks on racks

    Bats, rackets and sticks lie flat on racks along their full length.

  • Batteries and battery toys

    We store batteries of every kind and the toys that run on them.

  • Boxes kept whole

    Cartons are stacked only as high as they can take.

  • Balls and leather gear

    Kept dry through the monsoon, in cartons by size and type.

Made ready to sell

  • Labels and stickers

    We put on MRP, importer and other stickers where they are missing. We add your own brand labels where you need them.

  • Kits

    We put the parts of a kit together as one item, such as a cricket kit, and label it as one product.

  • Reboxing

    When a box is crushed or torn, we move the product into a new box before it goes back on sale.

Your stock in place for every season

Toys sell most from October to December. Sports goods peak with the cricket season and the new year. We plan your stock around both.

Warehouses near the making belts and your buyers

  • Made in a few belts

    Toys are made mostly around Delhi, Mumbai, Bengaluru and Chennai. Sports goods come from Meerut and Jalandhar.

  • Held near your buyers

    We hold stock in the metros and most large cities, close to the marketplaces and the shops.

  • Sent to every channel

    Stock goes out from the nearest warehouse to marketplace warehouses, dark stores, chains and shops.

Delhi NCR Mumbai Bangalore Chennai Hyderabad Kolkata Ahmedabad Pune Guwahati

See every import and order on one screen

Stock by model in each warehouse, your imports at the port, kits, orders from every channel and returns. The papers sit with each one.

The rules that shape how toys and sports goods move

The ISI mark on every toy

Toys for children must carry the ISI mark under a BIS licence, whether made in India or imported.

No storing unmarked toys

Selling toys without the mark breaks the rules. So does storing or showing them.

The licence on the bill of entry

Customs checks the maker's BIS licence on each line of a toy import.

No test on every shipment now

The rule that sent a sample of every toy shipment for testing has gone. The mark and the licence still apply.

Labels on every pack

Each pack shows the maker or importer, the country of origin, the MRP, the month and the quantity.

Electric toys have their own standard

Toys that run on batteries or mains power must meet a separate Indian standard.

Batteries and electronic toys

Importers of toys with batteries or electronics must register under the battery and e-waste rules.

No ISI mark for sports goods yet

Sports goods and fitness equipment need no ISI mark today. Their packs still need the full labels.

Built for toy and sports brands

  • Toy brands

  • Importers of global brands

  • Sports goods makers

  • Sports goods exporters

  • Fitness equipment importers

  • Marketplace and online sellers

  • Toy and sports chains

  • Distributors

Why toy and sports brands move with us

  1. Lower costs with no capex

    You build no warehouse and sign no long lease. You pay only for the space you use.

  2. Ready before every season

    We land your stock early and fill the marketplace warehouses before the big sales.

  3. One stock for every channel

    The same stock serves marketplaces, quick commerce, chains and shops.

  4. Every model checked

    We check the marks and labels on every toy before it goes out.

  5. One partner from port to buyer

    One team runs your freight, customs, warehouse and deliveries.

  6. Everything in view

    One platform shows your stock, your imports and every order.

Brands That Trust Us

Frequently Asked Questions

Still have a question?

Send your queryA short form Call us+91 98731 44145 Email us[email protected]

The basics

What is toys and sports goods logistics?
It is everything between the maker and the buyer: the freight, customs, the warehouse and the deliveries. We check every model as it comes in. We keep your stock near your buyers and send each order out. We also serve the marketplaces and quick commerce.
Which toys and sports goods do you handle?
Toys of every kind, from small toys, games and puzzles to soft toys, ride-ons and remote-control toys. Also cricket gear, balls, rackets, protective gear, and gym and fitness equipment.

Imports and rules

Are imported toys still tested at the port?
Not every shipment any more. The rule that sent a sample of every toy shipment for testing has gone. Toys must still carry the ISI mark under a BIS licence. Customs checks the licence on each line of the bill of entry. Our customs team takes care of it for you.
Do toys need the ISI mark?
Yes. Toys for children need the ISI mark under a BIS licence, whether they are made in India or imported. Storing or selling toys without it breaks the rules. We check the mark on each model as it comes in.
Do sports goods and fitness equipment need the ISI mark?
Not today. No Indian standard is compulsory for sports goods or gym equipment yet. Their packs still need the full labels: the maker or importer, the country of origin, the MRP, the month and the quantity.
Can we keep imports in your FTWZ and pay the duty later?
Yes. Your goods wait in our free trade warehousing zone. You pay the duty only when you take stock out for sale. Toys still need the ISI mark before they are sold in India. Our trade compliance page explains how it works.

Storage and services

Do you store toys with batteries?
Yes. We store batteries of every kind and the toys that run on them, from remote-control cars to ride-ons.
Can you put labels and stickers on our goods?
Yes. Every pack must show the maker or importer, the country of origin, the MRP, the month and the quantity. A toy also needs its age grade. We put on MRP, importer and other stickers where they are missing. We can also put your own brand labels on where you need them.
Do you build kits and rebox damaged goods?
Yes. We put the parts of a kit together as one item, such as a cricket kit, and label it as one product. When a box is crushed or torn, we rebox the product before it goes back on sale.

Channels and exports

Can you stock the marketplaces and quick commerce?
Yes. Before the big sales we send your stock to the marketplaces' warehouses. We also ship the orders you fulfil yourself. We keep the quick commerce dark stores topped up. See our marketplace fulfilment and quick commerce pages.
Can you deliver to our distributors, shops and chains?
Yes. We deliver part loads to your distributors, toy shops and sports stores, and full loads to the chains. The same stock serves every channel. Our network page shows where we are.
Can you ship our sports goods abroad?
Yes. We collect from your plant and clear export customs. Then we book the sea or air freight to your buyer. It suits makers in Meerut and Jalandhar who sell abroad.