Flipkart is one of the leading marketplaces when it comes to selling online. With the increasing popularity of online shopping, consumer behaviour has changed considerably. Flipkart is becoming a saviour for a growing number of small businesses and helping them sell online.
Steps To Sell On Flipkart
1. Register your business
You can sell on Flipkart as an individual, sole proprietorship, private limited company and LLP or a partnership firm. You can also sell as a Foundation and Trust. In all cases, various kinds of documents are required to be submitted on the registration portal. You must provide documentation establishing your identity and your address. Documentation requirements vary according to the nature of the business.
2. List your products
When it comes to selling on Flipkart, the process is much simpler than on other online marketplaces. Flipkart provides its customers with a self-service platform. Flipkart recommends that you list and sell a minimum of ten products. You can prepare product pictures in advance and upload them together with description and pricing information to the portal. When doing so, be sure to place the product in the most relevant category.
3. Manage your dashboard
After completing the Flipkart seller registration process and uploading your product listings, you can begin selling on the platform. Flipkart offers a dashboard from which you can control your entire business. Flipkart offers promotional and advertising opportunities. Additionally, it gives analytical help, enabling you to ascertain which products perform well in terms of price and profits.
You can edit all of the details on the dashboard, including pricing, bullet points, and descriptions. However, you will be unable to edit the title or MRP of your item.
4. Understanding logistics and shipping
When you create a seller account on Flipkart, you gain access to shipping and logistical support. Flipkart has partnered with courier providers to pick up and deliver parcels across India. It provides support and materials for packing, as well as packaging training. After receiving an order, the seller will package and prepare the product for shipment to the customer. It gets picked up and transported to the delivery site by the logistics partner. Take note that Flipkart does not provide packing materials. Sellers are solely responsible for arranging their packing materials. Flipkart’s platform makes it simple to sell and ship things because it has 200 pick-up locations and 10,000 delivery workers.
Flipkart offers two types of shipping methods-
- Flipkart Standard Delivery – Flipkart Standard Delivery is available 24 hours a day and includes a 30-day return or refund policy. The standard delivery process involves the seller storing the merchandise and packing it, after which it is picked up and delivered by Ekart, Flipkart’s logistics arm. A 45-day refund and replacement policy cover this operation.
- Flipkart Assured Delivery – Flipkart Assured Delivery is a model in which Flipkart manages the warehousing and fulfilment of goods. Sellers supply products to Flipkart and ensure that the product listed on the product page is constantly available on the Flipkart website, exhibiting an advantage.
5. Completing your orders
This stage entails receiving and verifying new orders from the customer. After packing the order and adding the shipment label, it is ready for dispatch. The order is subsequently despatched and tracked until it is delivered to the customer.
6. Receiving payments
Flipkart receives payment for your order and deducts the applicable fees. Flipkart makes payments to its merchants using NEFT to the bank account they have registered on the web platform. Each amount is specified in detail on the dashboard. Both prepaid and postpaid payments are made directly to the seller and are processed as soon as the payment clears, and the order is finished.
Fee structure for Flipkart Seller
There are four kinds of fees involved in selling on Flipkart.
- Commission Fee – Percentage of Order item value ( depends on category & sub-category )
- Shipping Fee – Calculated based on product weight and shipping location
- Collection Fee – Payment gateway or cash collection charges for every sale
- Fixed Fee – A small fee that Flipkart charges on all transactions
Finally, the settlement amount is derived by deducting the four fees mentioned above and GST from the total value of your order items. The order item’s value comprises the selling price and any applicable shipping charges the customer pays but excludes any seller-provided discounts.
Advantages of selling on Flipkart
Selling on Flipkart is an easy method to expand your online business and reach customers worldwide. A physical store can only target and give special deals to a restricted number of people but once you start selling as a Flipkart seller, your customer base can span the entire country. Given that Flipkart promotes your goods throughout all regions within a country, you can boost your ecommerce sales to previously inconceivable heights.
Ways to increase your sales on Flipkart
1. Participate in spike sales
Flipkart frequently sees sales spikes, enabling you to grow your online business. Almost every category features fantastic deals during spike sales. This results in a rise in the number of buyers and visitors to the Flipkart platform. Taking part in spike sales boosts buyer satisfaction and establishes you as a favoured supplier.
2. Ensure good packing
The way your product is delivered to the customer affects their buying experience. Good packaging reduces the risk of in-transit damage. More importantly, it represents exceptional service and builds buyer trust in you and your company, thus increasing your sales on Flipkart.
3. Improve your cataloguing
Your online catalogue serves as a representation of your product and impacts buyers. A well-designed catalogue with concise product descriptions is crucial for converting visitors to buyers. Keep in mind that most consumers shop online to save time; therefore, your product description should be enticing without being overbearing. Additionally, cataloguing entails categorizing and sub-categorizing your products. This will aid buyers in locating your products and increase your brand sales.
4. Ensure timely deliveries
You must constantly exceed the buyer’s expectations, whether related to product quality or delivery time. Ascertain that your products are RTD (Ready to Dispatch) to enable rapid delivery by your logistics partners. To maintain favourable customer ratings and reviews, returns and exchanges must be completed swiftly.
Product categories on Flipkart
As a Flipkart seller, you can sell products from a variety of categories. The following is a list of some of the most popular product categories on Flipkart.
- Electric Appliances
- Home Furnishing
- Automobile accessories
- Household items
- Clothing and Fashion
- Sports and Fitness
- Toys and Baby Care
- Personal Grooming
With the sales process so simple and delivery methods being optimized, Flipkart is a great platform to start your online selling journey. With so many product choices available, select something that fits your business, take care of your paperwork, and you’ll be selling on Flipkart in no time.