In the e-commerce landscape, Meesho has emerged as a prominent platform for entrepreneurs and small businesses looking to tap into the online retail space. As a social commerce platform, Meesho enables suppliers to reach a vast audience through a network of resellers who sell products via social media channels. For suppliers, this presents a unique opportunity to scale their business and increase revenue without the complexities of traditional e-commerce. If you’re considering becoming a Meesho supplier, this guide will walk you through the entire process of getting started as a Meesho supplier, from registration to optimizing your sales strategy, while addressing key aspects like pricing, commission, shipping, and returns.
Steps to Register on the Meesho Supplier Panel
- Visit the Meesho Supplier Portal: Start by visiting the Meesho Supplier Portal on the official Meesho website. Look for the option to sign up or register as a new supplier. This portal is your gateway to managing your product listings and orders on Meesho.
- Create an Account: Select the “Sign Up” option, enter the required information to create your account. You will need to provide basic details such as your business name, contact information, and a valid email address. Ensure to choose a strong password for a secure account.
- Verify Your Email: After completing the registration, open the verification email from Meesho. Click on the verification link to confirm your email address and activate your account.
- Complete KYC Documentation: Meesho requires Know Your Customer (KYC) documentation to ensure compliance with regulatory standards. Prepare and upload the necessary documents such as business registration certificate, GST details, PAN card, and bank account information. This verification process may take a few days.
- Choosing a Business Model: Meesho offers two main business models: selling your own products and reselling products from other suppliers. Choose the model that aligns best with your business goals and inventory.
- Set Up Your Meesho Seller Profile: Once your KYC documents are verified, log in to your Meesho Supplier account and complete your Seller Profile. This includes adding details about your business, such as a brief description, business category, and contact information. A well-completed profile helps build trust with potential resellers.
Step-by-Step Instructions for Getting Started as a Meesho Supplier
1. Add Your Products
- Choosing Products: Carefully select the products you want to sell on Meesho. Consider factors such as demand, profitability, and alignment with your target audience.
- Product Listing: To start selling, you need to add your products to the Meesho platform. Navigate to the “Add New Product” section in your supplier dashboard. Provide detailed information about each product, including product name, description, price, and high-quality images. Clear and attractive images can significantly impact buyer interest.
- Categorize Products: Choose the appropriate category and sub-category for your products to ensure they are easily discoverable by resellers. Accurate categorization also helps in better visibility and searchability on the platform.
2. Set Pricing and Discounts
- Profit Margin: Setting the right price is crucial for profitability. Consider the cost of the product, shipping expenses, Meesho’s commission, and your desired profit margin when determining your selling price.
- Competitive Pricing: Set competitive prices for your products by researching similar items on Meesho. Keep in mind the target market and the pricing strategies of your competitors. Offering attractive pricing can help you stand out and attract more resellers.
- Discounts and Offers: Consider providing discounts or special offers to entice resellers. Promotional pricing or bulk discounts can encourage resellers to purchase in larger quantities, increasing your sales volume.
3. Understand Commission Structure
Meesho operates on a zero commission-based model where they claim to not charge sellers for making sales. However depending on the commodity type and category, it may charge 1-1.5% of each sale made through the platform. Familiarize yourself with Meesho’s commission structure and ensure that your pricing accounts for these fees. This understanding will help you price your products effectively while maintaining your desired profit margins.
4. Order Fulfillment
Once an order is placed, ensure timely processing and dispatch. Regularly check your orders in the supplier dashboard and coordinate with your logistics partner to ensure that products are shipped promptly and reach resellers without delay.
5. Handle Returns and Refunds
- Return Policy: Establish a clear return policy that outlines the conditions under which returns are accepted. This policy should include information on how resellers can initiate returns, the time frame for returns, and any associated costs.
- Refunds: Determine how refunds will be processed and communicate this process to your resellers. Ensure that refunds are handled efficiently to maintain a positive relationship with your resellers and build trust.
6. Monitor Performance and Optimize
- Track Sales: Use the analytics tools provided by Meesho to monitor your sales performance. Track metrics such as sales volume, top-selling products, and reseller feedback. Regularly reviewing these metrics will help you identify trends and areas for improvement.
- Optimize Listings: Based on performance data, optimize your product listings to enhance visibility and attractiveness. Update product descriptions, images, and pricing as needed to align with market demands and reseller preferences.
Conclusion
Getting started as a Meesho supplier offers a promising opportunity to expand your business and reach new customers through a dynamic e-commerce platform. While the process involves several key steps, the rewards of increased visibility, streamlined operations, and access to a network of resellers make it worthwhile. As you navigate the Meesho platform, continuous improvement and active engagement with your resellers will be crucial for sustained success.
